Mongoose Atlantic Inc is the U.S. office of Mongoose Media. Mongoose is exclusively employed by Newsweek magazine to run their ‘Showcase’, ‘Marketplace’ and ‘Classified’ pages. For more information on Mongoose the company, go to www.mongoosemedia.com.

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2. WHAT EDITIONS OF NEWSWEEK CAN I ADVERTISE IN?

Newsweek Top 20 Metro
Newsweek Woman
Newsweek Fifty Plus
Newsweek Business Plus
Newsweek Family
Newsweek Latin America
Newsweek State
Newsweek Metro Editions
Newsweek Asia
Newsweek Europe

Newsweek Top 20 Metro

This edition is the largest circulation that Showcase/Marketplace sections are offered in.

Circulation and readership – 1.64 million / 10.3 million
Distribution – The Top 20 Largest Metro areas across the US:

New York	Detroit	Pittsburgh	Boston
Los Angeles	Houston	Miami	Washington D.C.
San Francisco	Atlanta	Phoenix	Dallas/Fort Worth
Chicago	Seattle	Denver	Minnesota / St. Paul
Philadelphia	Cleveland	St. Louis	Baltimore

Top 10 metro circulations includes subscribers and newsstand readers, metro areas 11-20 just subscribers.

Frequency – Once a month
Edition Dates for 2005

Newsweek Woman

Newsweek Woman is uniquely targeted at today's affluent, influential and sophisticated women. This edition is unique in that it offers minimal cross over readership with other women's magazines.

Circulation and readership – 800,000 / 3.4 million
Distribution - Female subscribers only (survey qualified)
Frequency – Once a month
Edition Dates for 2005

Newsweek Fifty Plus

Newsweek Fifty Plus targets one of America's most vital growth markets, and one with enormous spending power. It delivers 750,000 individual subscribers age 50 or older identified by a database match.

Circulation and readership – 750,000 / 4.4 million
Distribution – Subscribers 50 years old and above (survey qualified)
Frequency – Once a month
Edition Dates for 2005

Newsweek Business Plus

Newsweek Business Plus provides advertisers with a uniquely targeted edition specially designed to reach key decision-makers. Newsweek Business Plus includes high-income professional and managerial subscribers who are questionnaire-qualified based on job title and income; or unduplicated subscribers in the top ranking zip codes, with a high incidence of professionals/managers and upper-income households.

Circulation and readership – 1,200,000 / 7,739,000
Distribution – Business readers and high income subscribers
Frequency – 3 times a month
Edition dates for 2005

Newsweek Families

Reaching over 4.8 million affluent, educated Americans who spend money on themselves and their children, Newsweek Families is an unparalleled vehicle to target this core group of consumers.

Circulation and readership – 750,000 / 4,838,000
Distribution – Households with children
Frequency – Nine times a year
Edition dates for 2005

Newsweek Latin America

Circulation and readership - 78,000 / 307,000
Distribution – All readers in Latin American continent. (Written in English)
Frequency – weekly
Edition Dates for 2005

Individual State Editions

All State editions are offered on a Monthly basis. Please note that there will be a variety of Showcases throughout the year. Ask your sales rep for future Showcase themes.

For State schedule please contact: Brian Vrabel at 212 968 0196 Ext. 284 or Email: .

Individual Metro Editions

All Metro editions are offered on a Monthly basis. Please note that there will be a variety of Showcases throughout the year. Ask your sales rep for future Showcase themes.

For Metro schedule please contact: Lauren Pagano at: 212 968 0196 Ext. 211 or Email: .

Newsweek Asia

The Pacific edition of Newsweek International has a circulation of 268,837 and a readership in excess of 724,000. Designed with the same care applied in the rest of the magazine, Newsweek offers advertisers a full colour classified environment throughout Asia.

Market Segmentation - Whilst other international press can only offer advertisers a multi-regional, non-targeted audience, Newsweek Pacific edition allows advertisers to focus solely in the Asian marketplace.

The Pacific edition of Newsweek International has the biggest international classified section in Asia. The classified section contains more universal advertisers than any other weekly or business magazine in this busy market place.

Newsweek International lives up to its name, attracting a balanced international circulation.

Newsweek's editorial focus on international news and business affairs attract an important international business audience.
9 in 10 readers are Asian citizens and speak two or more languages on average.
Readers have an average household income in excess of $78,000.
The average subscriber is educated to degree level, aged between 25-54 and working in a professional or managerial position.
Newsweek readers travel extensively; 69% travel by air in the last 12 months, number of trips being 9.4. They spend an average of 17 nights in a hotel outside their country of residence.
Readers spend an average of two hours reading their copy of Newsweek each week and have been subscribing to Newsweek for an average of 8.6 years.

Newsweek Europe

Newsweek International is a leading international weekly news magazine with three principle editions: Atlantic, (Europe, Middle East and Africa); Pacific (Asia and Australasia) and Latin America. The Atlantic edition has a circulation of over 356,000 and a readership in excess of 1,128,00 Designed with the same care applied to the rest of the magazine, Newsweek offers advertisers a full colour classified environment throughout Europe. A regular series of special classified advertising opportunities is planned around individual topics relevant to our readers, such as executive recruitment, executive accommodation, finance, executive education, telecommunications, franchises and tenders, conferences and exhibitions, legal services, business opportunities, residential and commercial property and publications. Newsweek International lives up to its name, attracting a balanced international circulation.

Our readership also shows that Newsweek readers tend to read the magazine exclusively of other international titles. 13% of readers are regular/often readers of Time 8% of readers are regular/often readers of The International Herald Tribune 10% of readers are regular/often readers of the Economist.

Newsweek's editorial focus on international news and business affairs attract an important international business audience.
9 in 10 readers are European citizens and speak two or more languages on average.
Readers have an average household income in excess of $75,000.
The average subscriber is educated to degree level, aged between 25-54 and working in a professional or managerial position.
Newsweek readers travel extensively; they take 5.4 round trips per year on average, 3.5 for business and 1.9 for holidays.
Readers spend an average of two hours reading their copy of Newsweek each week.

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3. WHAT ARE SHOWCASE SECTIONS?

Newsweek Showcase sections are semi display advertising pages with advertiser editorial. They are aimed at providing an interesting and informative information resource for Newsweek readers as well as a flexible high profile and effective advertising medium for institutions and companies across the US. Showcase sections are unique in that they offer advertisers editorial opportunities to accompany their advertising. Click here to find out how to use your editorial space. Showcase sections typically appear in the middle third of the magazine and can be identified by their unique theme-specific headings and page borders.

Click here to see examples of past Showcase sections.

Click here to see advertising formats.

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4. WHAT HAVE PREVIOUS SHOWCASE SECTIONS LOOKED LIKE?

Showcase	Low Resolution View
Aviation Showcase
Franchise Showcase
50+ - Retirement Showcase
Woman - Health Showcase
Top 20 - Distance Learning Showcase
Law Schools Showcase
Woman Health - Health Showcase
Connecticut edition - Hospital Showcase
Teacher Training Showcase

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5 & 6. WHEN IS THE NEXT SHOWCASE AND WHAT ARE THE FUTURE THEMES?

Newsweek Top 20 Metro
Newsweek Woman
Newsweek Fifty Plus
Newsweek Business Plus
Newsweek Family
Newsweek Latin America
Newsweek State
Newsweek Metro Editions
Newsweek Top 5

Newsweek Top 20 Metro Edition Dates

Cover Date	Showcase Theme	Closing Date (space)
28-Feb-2005	Marketplace Summer Programs Chiropractic Schools	02Feb-2005
28-Mar-2005	Distance Learning Public Health	01-Mar-2005
25-Apr-2005	MBA Programs Summer Travel Marketplace Teacher Training Summer Programs Dental Schools	30-Mar-2005
23-May-2005	Marketplace Health For Life Distance Learning	27-Apr-2005
20-Jun-2005	Finance/Mortgage Marketplace	25-May-2005
18-Jul-2005	Dental Schools Marketplace	22-Jun-2005
15-Aug-2005	Marketplace	20-Jul-2005
12-Sep-2005	Distance Learning Health	18-Aug-2005
10-Oct-2005	General Education Law Marketplace Chiropractic Schools	15-Sep-2005
07-Nov-2005	Distance Learning Teacher Training Winter Travel Catalog Marketplace	13-Oct-2005
05-Dec-2005	Catalog Health Marketplace	10-Nov-2005
26-Dec-2005	Marketplace	30-Nov-2005

Newsweek Woman Edition Dates

Cover Date	Showcase Theme	Deadline Space	Deadline Materials
28-Feb-2005	School and Camp. Health Showcase	Jan-31-2005	07-Feb-2005
28-Mar-2005	School and Camp Fertility Showcase	28-Feb-2005	07-Mar-2005
25-Apr-2005	Adoption Health Showcase (Ad Section: Spring Health)	28-Mar-2005	04-Apr-2005
23-May-2005	Special Hospitals	25-Apr-2005	02-May-2005
20-Jun-2005	Health Showcase	23-May-2005	30-May-2005
18-Jul-2005	Marketplace	20-Jun-2005	27-Jun-2005
15-Aug-2005	Marketplace	18-Jul-2005	25-Jul-2005
12-Sep-2005	Health Showcase Editorial Feature - Health for Life: Heart Health	15-Aug-2005	22-Aug-2005
10-Oct-2005	Fertility Resources Specialty Hospitals	12-Sep-2005	19-Sep-2005
07-Nov-2005	Marketplace Adoption	10-Oct-2005	17-Oct-2005
05-Dec-2005	Health Showcase Editorial Feature - Health for Life: What's Next in Medicine	07-Nov-2005	14-Nov-2005

Newsweek Fifty Plus Edition Dates

Cover Date	Showcase Theme	Deadline
21-Feb-2005	Retirement Health Travel	24-Jan-2005
21-Mar-2005	Retirement Health Money Management	21-Feb-2005
18-Apr-2005	Retirement	21-Mar-2005
16-May-2005	Retirement Health	18-Apr-2005
13-June-2005	Retirement	16-May-2005
11-Jul-2005	Retirement	13-Jun-2005
09-Aug-2005	Retirement Travel	11-Jul-2005
05-Sep-2005	General Retirement Arizona Retirement Travel Money Management	09-Aug-2005
03-Oct-2005	General Retirement Florida Retirement Travel	05-Sep-2005
28-Nov-2005	Retirement	31-Oct-2005
26-Dec-2005	Retirement	28-Nov-2005

Newsweek Business Plus Edition Dates

Cover Date	Showcase Theme	Deadline
TBA	To Be Arranged	TBA

Newsweek Family Edition Dates

Cover Date	Showcase Theme	Deadline
30-May-2005	To Be Arranged	09-May-2005
22-Aug-2005	To Be Arranged	01-Aug-2005
19-Sep-2005	To Be Arranged	29-Aug-2005
17-Oct-2005	To Be Arranged	26-Sep-2005

Newsweek Latin Edition Dates

Cover Date	Showcase Theme	Deadline
TBA	TBA	TBA

Newsweek State Edition Dates

Cover Date	Showcase Theme	Deadline
07-Mar-2005	Travel Retirement	TBA
04-Apr-2005	TBA	TBA
02-May-2005	Sleep Stroke Skin Vision Dental	TBA
30-May-2005	Tech Recruitment	TBA
27-Jun-2005	TBA	TBA
25-Jul-2005	TBA	TBA
22-Aug-2005	Private School Undergraduate	TBA
19-Sep-2005	Educaton	TBA
17-Oct-2005	Pediatrics Cancer	TBA
14-Nov-2005	Cardio Education	TBA
12-Dec-2005	TBA	TBA

For State information, please contact: Brian Vrabel at 212 968 0196 Ext. 284 or Email: .

Newsweek Metro Edition Dates

Cover Date	Showcase Theme	Deadline
28-Mar-2005	CPA Plastic Car Eye Dentist	TBA
25-Apr-2005	Private Schools Real Estate Mortgage	TBA
16-May-2005	H4L Recruitment	TBA
23-May-2005	Sleep Stroke Skin Vision Dental	TBA
20-Jun-2005	Lawyers	TBA
18-Jul-2005	TBA	TBA
15-Aug-2005	Lawyers	TBA
12-Sep-2005	H4L Recruitment	TBA
10-Oct-2005	MBA Undergrad Real Estate	TBA
07-Nov-2005	Diabetes	TBA
05-Dec-2005	H4L Recruitment	TBA

For Metro schedule please contact: Lauren Pagano at: 212 968 0196 Ext. 211 or Email: .

Newsweek Top 5 Edition Dates

Cover Date	Showcase Theme	Deadline
14-Mar-2005	Weight	TBA
11-Apr-2005	Arts and Leisure Tech Recruitment	TBA
09-May-2005	TBA	TBA
06-Jun-2005	Cancer	TBA
04-Jul-2005	TBA	TBA
01-Aug-2005	TBA	TBA
29-Aug-2005	TBA	TBA
26-Sep-2005	TBA	TBA
24-Oct-2005	Tech Recruitment	TBA
19-Dec-2005	TBA	TBA

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7. WHAT IS NEWSWEEK MARKETPLACE

Newsweek Marketplace sections are designed as a forum for general non themed direct response ads. They differ from the Showcase pages in that editorial is not offered and the pages have a silver grey background. Click below for examples of Marketplace pages.

Marketplace	Low Resolution View (smaller file size)
Marketplace Section - Fifty Plus Edition - October 2002
Marketplace Section - Family Edition - September 2002

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8. ADVERTISING AD SPECIFICATIONS (Americas)

Editorial Allowance in Addition to Ad
Advertisement Specifications (sizes)
Acceptable Artwork formats
Acceptable Artwork Transportation

Editorial allowance (Max)

Ad Size	1/8th	1/4	1/2	Full Page
Allowance	100 words	150 words	200 words	300 words

Newsweek Advertisement Specifications

FULL PAGE 7.25" X 9.25"	2/3 PAGE 4.75" X 9.25"	1/3 PAGE 2.25" X 9.25"	1/3 PAGE 4.5" X 4.75"
1/6 PAGE 2.25" X 4.5"	1/12 PAGE 2.25" X 2.125"	1/24 PAGE 2.25" X 0.939"	STRIP 2.25" X 0.33"

Acceptable Formats

Note: All files sent must be Macintosh compatible, and constructed to the exact sizes listed. All colors must be converted to CMYK. RGB or Pantone colors will not be accepted.

Quark 3.3-6.0 Preferred File Format
All graphics must be sent as CMYK (.tif) or EPS (.eps) files at a resolution of 300dpi, with all fonts included, a color proof or checking must be provided.

Adobe Illustrator '88 to CS
Format must be saved as an Illustrator EPS (.eps), compatible with Illustrator CS, must supply fonts or convert to outlines.

Adobe Acrobat Reader
Artwork must be a hi-resolution PDF.

Acceptable Artwork Transportation

CD Rom, and Email (compressed using Stuffit or Winzip not to exceed 15mb). Email:
Please reference Newsweek and Name of advertiser in the subject of the email.

	Low Resolution View
Advertising Ad Specifications

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9. HOW DO I RESERVE SPACE?

To reserve advertising space in US and Latin American Editions, please contact:

Edgar Hernandez
Newsweek USA / Online Opportunities
212-968-0196 ext. 206

Marco Symonds
Latin American Edition
212-968-0196 ext. 212

General Information Address:
61 Broadway
Suite 3024
New York
NY 10006

T 212-968-0196

F 212-968-0539

To reserve advertising space in the European Edition, please contact:

Richard Badley
Mongoose Media
2 Lonsdale Road
London,
UK

To reserve advertising space in the Asian Edition, please contact:

Mark Harvey
Mongoose Pacific (M) Sdn Bhd
33.04, Level 33, Bangunan Amfinance
08, Jalan Yap Kwan Seng
50450 Kuala Lumpur
Malaysia

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10. Specifications for advertising on Newsweekshowcase.com

Website Banner Adverts

Requirements for Banner adverts:

Gif format, JPEG format and animated GIF format with a maximum file size of 12 Kb but preferably around 5 Kb.
Banner size will be at maximum, 250 pixels X 60 pixels (Large Banner) or 120 pixels X 60 pixels (Small Banner) at a resolution of 72 pixels per inch.
Linking URL and ID code (if required) to be supplied in full and will open a new window from this site.

Actual size of Large Banner

Actual size of Small Banner

Website Adverts / Splash page

Requirements for website adverts:

The Splash page to fit into a table of width not exceeding 580 pixels and the height should not exceed 1,200 pixels.
Pictures to be in GIF format, JPEG format, or Gif animation with resolution of 72 pixels per inch.
Logos should be formatted in GIF with the colors reduced to a minimum with a resolution of 72 pixels per inch.
Text to be in a standard internet font.
Some formatting changes may have to be made to your page to allow reasonable download times but every effort will be made to retain the page in its original form.
Please state the heading for which your page is to be placed. Existing choices of headings can be found on the Newsweek Showcase Home page.
Linking URL and Email address (if required) to be supplied in full.
Pages containing Flash, Java, Java script or other languages which require additional formatting to allow import to the site will be charged on an hourly basis in addition to the standard price.

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Newsweek Showcase Advertising Contacts
Kuala Lumpur, Malaysia Tel: Fax: E-mail: newsweekasia	London, UK Tel: Fax: E-mail: newsweekeurope	New York, USA Tel: Fax: E-mail: newsweekamerica

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