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Newsweek Advertising Information Resource

Questions

  1. Who is Mongoose Atlantic?
     

  2. What editions of Newsweek can I advertise in?
     

  3. What are Showcase sections?
     

  4. What have previous Showcase sections looked like?
     

  5. When is the next Showcase going to be offered?
     

  6. What are the future Showcase themes?
     

  7. What is Newsweek Marketplace?
     

  8. What are the ad specifications?
     

  9. How do I reserve a space?
     

  10. Specifications for advertising on Newsweek Showcase web site

Answers

1. WHO IS MONGOOSE ATLANTIC?

Mongoose Atlantic Inc is the U.S. office of Mongoose Media. Mongoose is exclusively employed by Newsweek magazine to run their ‘Showcase’, ‘Marketplace’ and ‘Classified’ pages. For more information on Mongoose the company, go to www.mongoosemedia.com.

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2. WHAT EDITIONS OF NEWSWEEK CAN I ADVERTISE IN?

Newsweek Top 20 Metro
Newsweek
Woman
Newsweek
Fifty Plus
Newsweek
Business Plus
Newsweek
Family
Newsweek
Latin America
Newsweek
State
Newsweek
Metro Editions

Newsweek Asia
Newsweek Europe

Newsweek Top 20 Metro

This edition is the largest circulation that Showcase/Marketplace sections are offered in.

  • Circulation and readership – 1.64 million / 10.3 million

  • Distribution – The Top 20 Largest Metro areas across the US:

New York Detroit Pittsburgh Boston
Los Angeles Houston Miami Washington D.C.
San Francisco Atlanta Phoenix Dallas/Fort Worth
Chicago Seattle Denver Minnesota / St. Paul
Philadelphia Cleveland St. Louis Baltimore

Top 10 metro circulations includes subscribers and newsstand readers, metro areas 11-20 just subscribers.

 

Newsweek Woman

Newsweek Woman is uniquely targeted at today's affluent, influential and sophisticated women. This edition is unique in that it offers minimal cross over readership with other women's magazines.

  • Circulation and readership – 800,000 / 3.4 million

  • Distribution - Female subscribers only (survey qualified)

  • Frequency – Once a month

  • Edition Dates for 2005

 

Newsweek Fifty Plus

Newsweek Fifty Plus targets one of America's most vital growth markets, and one with enormous spending power. It delivers 750,000 individual subscribers age 50 or older identified by a database match.

  • Circulation and readership – 750,000 / 4.4 million

  • Distribution – Subscribers 50 years old and above (survey qualified)

  • Frequency – Once a month

  • Edition Dates for 2005

 

Newsweek Business Plus

Newsweek Business Plus provides advertisers with a uniquely targeted edition specially designed to reach key decision-makers. Newsweek Business Plus includes high-income professional and managerial subscribers who are questionnaire-qualified based on job title and income; or unduplicated subscribers in the top ranking zip codes, with a high incidence of professionals/managers and upper-income households.

  • Circulation and readership – 1,200,000 / 7,739,000

  • Distribution – Business readers and high income subscribers

  • Frequency – 3 times a month

  • Edition dates for 2005

 

Newsweek Families

Reaching over 4.8 million affluent, educated Americans who spend money on themselves and their children, Newsweek Families is an unparalleled vehicle to target this core group of consumers.

  • Circulation and readership – 750,000 / 4,838,000

  • Distribution – Households with children

  • Frequency – Nine times a year

  • Edition dates for 2005

 

Newsweek Latin America

  • Circulation and readership - 78,000 / 307,000

  • Distribution – All readers in Latin American continent. (Written in English)

  • Frequency – weekly

  • Edition Dates for 2005

 

Individual State Editions

All State editions are offered on a Monthly basis. Please note that there will be a variety of Showcases throughout the year. Ask your sales rep for future Showcase themes.

For State schedule please contact: Brian Vrabel at 212 968 0196 Ext. 284 or Email: .

 

Individual Metro Editions

All Metro editions are offered on a Monthly basis. Please note that there will be a variety of Showcases throughout the year. Ask your sales rep for future Showcase themes.

For Metro schedule please contact: Lauren Pagano at: 212 968 0196 Ext. 211 or Email: .

 

Newsweek Asia

The Pacific edition of Newsweek International has a circulation of 268,837 and a readership in excess of 724,000. Designed with the same care applied in the rest of the magazine, Newsweek offers advertisers a full colour classified environment throughout Asia.

Market Segmentation - Whilst other international press can only offer advertisers a multi-regional, non-targeted audience, Newsweek Pacific edition allows advertisers to focus solely in the Asian marketplace.

The Pacific edition of Newsweek International has the biggest international classified section in Asia. The classified section contains more universal advertisers than any other weekly or business magazine in this busy market place.

Newsweek International lives up to its name, attracting a balanced international circulation.

  • Newsweek's editorial focus on international news and business affairs attract an important international business audience.

  • 9 in 10 readers are Asian citizens and speak two or more languages on average.

  • Readers have an average household income in excess of $78,000.

  • The average subscriber is educated to degree level, aged between 25-54 and working in a professional or managerial position.

  • Newsweek readers travel extensively; 69% travel by air in the last 12 months, number of trips being 9.4. They spend an average of 17 nights in a hotel outside their country of residence.

  • Readers spend an average of two hours reading their copy of Newsweek each week and have been subscribing to Newsweek for an average of 8.6 years.

 

 

Newsweek Europe

Newsweek International is a leading international weekly news magazine with three principle editions: Atlantic, (Europe, Middle East and Africa); Pacific (Asia and Australasia) and Latin America. The Atlantic edition has a circulation of over 356,000 and a readership in excess of 1,128,00 Designed with the same care applied to the rest of the magazine, Newsweek offers advertisers a full colour classified environment throughout Europe. A regular series of special classified advertising opportunities is planned around individual topics relevant to our readers, such as executive recruitment, executive accommodation, finance, executive education, telecommunications, franchises and tenders, conferences and exhibitions, legal services, business opportunities, residential and commercial property and publications. Newsweek International lives up to its name, attracting a balanced international circulation.

Our readership also shows that Newsweek readers tend to read the magazine exclusively of other international titles. 13% of readers are regular/often readers of Time 8% of readers are regular/often readers of The International Herald Tribune 10% of readers are regular/often readers of the Economist.

  • Newsweek's editorial focus on international news and business affairs attract an important international business audience.

  • 9 in 10 readers are European citizens and speak two or more languages on average.

  • Readers have an average household income in excess of $75,000.

  • The average subscriber is educated to degree level, aged between 25-54 and working in a professional or managerial position.

  • Newsweek readers travel extensively; they take 5.4 round trips per year on average, 3.5 for business and 1.9 for holidays.

  • Readers spend an average of two hours reading their copy of Newsweek each week.

 

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3. WHAT ARE SHOWCASE SECTIONS?

Newsweek Showcase sections are semi display advertising pages with advertiser editorial. They are aimed at providing an interesting and informative information resource for Newsweek readers as well as a flexible high profile and effective advertising medium for institutions and companies across the US. Showcase sections are unique in that they offer advertisers editorial opportunities to accompany their advertising. Click here to find out how to use your editorial space. Showcase sections typically appear in the middle third of the magazine and can be identified by their unique theme-specific headings and page borders.

Click here to see examples of past Showcase sections.

Click here to see advertising formats.

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4. WHAT HAVE PREVIOUS SHOWCASE SECTIONS LOOKED LIKE?

Showcase

Low Resolution View

Aviation Showcase
Franchise Showcase
50+ - Retirement Showcase
Woman - Health Showcase
Top 20 - Distance Learning Showcase
Law Schools Showcase
Woman Health - Health Showcase
Connecticut edition - Hospital Showcase
Teacher Training Showcase

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5 & 6. WHEN IS THE NEXT SHOWCASE AND WHAT ARE THE FUTURE THEMES?

Newsweek Top 20 Metro
Newsweek
Woman
Newsweek
Fifty Plus
Newsweek
Business Plus
Newsweek
Family
Newsweek
Latin America
Newsweek
State
Newsweek
Metro Editions

Newsweek Top 5

 

Newsweek Top 20 Metro Edition Dates

Cover Date Showcase Theme Closing Date (space)
28-Feb-2005 Marketplace
Summer Programs
Chiropractic Schools
02Feb-2005
28-Mar-2005 Distance Learning
Public Health
01-Mar-2005
25-Apr-2005 MBA Programs
Summer Travel
Marketplace
Teacher Training
Summer Programs
Dental Schools
30-Mar-2005
23-May-2005 Marketplace
Health For Life
Distance Learning
27-Apr-2005
20-Jun-2005 Finance/Mortgage
Marketplace
25-May-2005
18-Jul-2005 Dental Schools
Marketplace
22-Jun-2005
15-Aug-2005 Marketplace 20-Jul-2005
12-Sep-2005 Distance Learning
Health
18-Aug-2005
10-Oct-2005 General Education
Law
Marketplace
Chiropractic Schools
15-Sep-2005
07-Nov-2005 Distance Learning
Teacher Training
Winter Travel
Catalog
Marketplace
13-Oct-2005
05-Dec-2005 Catalog
Health
Marketplace
10-Nov-2005
26-Dec-2005 Marketplace 30-Nov-2005

 

Newsweek Woman Edition Dates

Cover Date Showcase Theme Deadline
Space
Deadline
Materials
28-Feb-2005 School and Camp. Health Showcase Jan-31-2005 07-Feb-2005
28-Mar-2005 School and Camp
Fertility Showcase
28-Feb-2005 07-Mar-2005
25-Apr-2005 Adoption
Health Showcase (Ad Section: Spring Health)
28-Mar-2005 04-Apr-2005
23-May-2005 Special Hospitals 25-Apr-2005 02-May-2005
20-Jun-2005 Health Showcase 23-May-2005 30-May-2005
18-Jul-2005 Marketplace 20-Jun-2005 27-Jun-2005
15-Aug-2005 Marketplace 18-Jul-2005 25-Jul-2005
12-Sep-2005 Health Showcase
Editorial Feature - Health for Life: Heart Health
15-Aug-2005 22-Aug-2005
10-Oct-2005 Fertility Resources
Specialty Hospitals
12-Sep-2005 19-Sep-2005
07-Nov-2005 Marketplace
Adoption
10-Oct-2005 17-Oct-2005
05-Dec-2005 Health Showcase
Editorial Feature - Health for Life: What's Next in Medicine
07-Nov-2005 14-Nov-2005

 

Newsweek Fifty Plus Edition Dates

Cover Date Showcase Theme Deadline
21-Feb-2005 Retirement
Health
Travel
24-Jan-2005
21-Mar-2005 Retirement
Health
Money Management
21-Feb-2005
18-Apr-2005 Retirement 21-Mar-2005
16-May-2005 Retirement
Health
18-Apr-2005
13-June-2005 Retirement 16-May-2005
11-Jul-2005 Retirement 13-Jun-2005
09-Aug-2005 Retirement
Travel
11-Jul-2005
05-Sep-2005 General Retirement
Arizona Retirement
Travel
Money Management
09-Aug-2005
03-Oct-2005 General Retirement
Florida Retirement
Travel
05-Sep-2005
28-Nov-2005 Retirement 31-Oct-2005
26-Dec-2005 Retirement 28-Nov-2005

 

Newsweek Business Plus Edition Dates

Cover Date Showcase Theme Deadline
TBA To Be Arranged TBA

 

Newsweek Family Edition Dates

Cover Date Showcase Theme Deadline
30-May-2005 To Be Arranged 09-May-2005
22-Aug-2005 To Be Arranged 01-Aug-2005
19-Sep-2005 To Be Arranged 29-Aug-2005
17-Oct-2005 To Be Arranged 26-Sep-2005

 

Newsweek Latin Edition Dates

Cover Date Showcase Theme Deadline
TBA TBA TBA

 

Newsweek State Edition Dates

Cover Date Showcase Theme Deadline
07-Mar-2005 Travel
Retirement
TBA
04-Apr-2005 TBA TBA
02-May-2005 Sleep
Stroke
Skin
Vision
Dental
TBA
30-May-2005 Tech
Recruitment
TBA
27-Jun-2005 TBA TBA
25-Jul-2005 TBA TBA
22-Aug-2005 Private School
Undergraduate
TBA
19-Sep-2005 Educaton TBA
17-Oct-2005 Pediatrics
Cancer
TBA
14-Nov-2005 Cardio
Education
TBA
12-Dec-2005 TBA TBA

 

For State information, please contact: Brian Vrabel at 212 968 0196 Ext. 284 or Email: .

 

Newsweek Metro Edition Dates

Cover Date Showcase Theme Deadline
28-Mar-2005 CPA
Plastic
Car
Eye
Dentist
TBA
25-Apr-2005 Private Schools
Real Estate
Mortgage
TBA
16-May-2005 H4L
Recruitment
TBA
23-May-2005 Sleep
Stroke
Skin
Vision
Dental
TBA
20-Jun-2005 Lawyers TBA
18-Jul-2005 TBA TBA
15-Aug-2005 Lawyers TBA
12-Sep-2005 H4L
Recruitment
TBA
10-Oct-2005 MBA
Undergrad
Real Estate
TBA
07-Nov-2005 Diabetes TBA
05-Dec-2005 H4L
Recruitment
TBA

 

For Metro schedule please contact: Lauren Pagano at: 212 968 0196 Ext. 211 or Email: .

 

Newsweek Top 5 Edition Dates

Cover Date Showcase Theme Deadline
14-Mar-2005 Weight TBA
11-Apr-2005 Arts and Leisure
Tech
Recruitment
TBA
09-May-2005 TBA TBA
06-Jun-2005 Cancer TBA
04-Jul-2005 TBA TBA
01-Aug-2005 TBA TBA
29-Aug-2005 TBA TBA
26-Sep-2005 TBA TBA
24-Oct-2005 Tech
Recruitment
TBA
19-Dec-2005 TBA TBA

 

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7. WHAT IS NEWSWEEK MARKETPLACE

Newsweek Marketplace sections are designed as a forum for general non themed direct response ads. They differ from the Showcase pages in that editorial is not offered and the pages have a silver grey background. Click below for examples of Marketplace pages.

Marketplace

Low Resolution View
(smaller file size)

Marketplace Section - Fifty Plus Edition - October 2002
Marketplace Section - Family Edition - September 2002

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8. ADVERTISING AD SPECIFICATIONS (Americas)

Editorial Allowance in Addition to Ad
Advertisement Specifications
(sizes)
Acceptable Artwork formats
Acceptable Artwork Transportation

Editorial allowance (Max)

Ad Size 1/8th 1/4 1/2 Full Page
Allowance 100 words 150 words 200 words 300 words

Newsweek Advertisement Specifications


FULL PAGE
7.25" X 9.25"

2/3 PAGE
4.75" X 9.25"

1/3 PAGE
2.25" X 9.25"

1/3 PAGE
4.5" X 4.75"

1/6 PAGE
2.25" X 4.5"

1/12 PAGE
2.25" X 2.125"

1/24 PAGE
2.25" X 0.939"

STRIP
2.25" X 0.33"

Acceptable Formats

Note: All files sent must be Macintosh compatible, and constructed to the exact sizes listed. All colors must be converted to CMYK. RGB or Pantone colors will not be accepted.

Quark 3.3-6.0 Preferred File Format
All graphics must be sent as CMYK (.tif) or EPS (.eps) files at a resolution of 300dpi, with all fonts included, a color proof or checking must be provided.

Adobe Illustrator '88 to CS
Format must be saved as an Illustrator EPS (.eps), compatible with Illustrator CS, must supply fonts or convert to outlines.

Adobe Acrobat Reader
Artwork must be a hi-resolution PDF.

Acceptable Artwork Transportation

CD Rom, and Email (compressed using Stuffit or Winzip not to exceed 15mb). Email:
Please reference Newsweek and Name of advertiser in the subject of the email.

  Low Resolution View
Advertising Ad Specifications

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9. HOW DO I RESERVE SPACE?

To reserve advertising space in US and Latin American Editions, please contact:


Edgar Hernandez
Newsweek USA / Online Opportunities
212-968-0196 ext. 206

Marco Symonds
Latin American Edition
212-968-0196 ext. 212

General Information Address:
61 Broadway
Suite 3024
New York
NY 10006

T 212-968-0196

F 212-968-0539

E

 

To reserve advertising space in the European Edition, please contact:

Richard Badley
Mongoose Media
2 Lonsdale Road
London,
UK

T +44 (0) 207 306 0312

F +44 (0) 207 306 0310

E

 

To reserve advertising space in the Asian Edition, please contact:

Mark Harvey
Mongoose Pacific (M) Sdn Bhd
33.04, Level 33, Bangunan Amfinance
08, Jalan Yap Kwan Seng
50450 Kuala Lumpur
Malaysia

T +603 2166 6650

F+603 2166 6651

E

 

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10. Specifications for advertising on Newsweekshowcase.com

Website Banner Adverts

Requirements for Banner adverts:

  • Gif format, JPEG format and animated GIF format with a maximum file size of 12 Kb  but preferably around 5 Kb.

  • Banner size will be at maximum, 250 pixels X 60 pixels (Large Banner) or 120 pixels X 60 pixels (Small Banner) at a resolution of 72 pixels per inch.

  • Linking URL and ID code (if required) to be supplied in full and will open a new window from this site.

Full Banner
Actual size of Large Banner
Half Banner
Actual size of Small Banner

web adverts

Website Adverts / Splash page

Requirements for website adverts:

  • The Splash page to fit into a table of width not exceeding 580 pixels and the height should not exceed 1,200 pixels.

  • Pictures to be in GIF format, JPEG format, or Gif animation with resolution of 72 pixels per inch.

  • Logos should be formatted in GIF with the colors reduced to a minimum with a resolution of 72 pixels per inch.

  • Text to be in a standard internet font.

  • Some formatting changes may have to be made to your page to allow reasonable download times but every effort will be made to retain the page in its original form.

  • Please state the heading for which your page is to be placed. Existing choices of headings can be found on the Newsweek Showcase Home page.

  • Linking URL and Email address (if required) to be supplied in full.

  • Pages containing Flash, Java, Java script or other languages which require additional formatting to allow import to the site will be charged on an hourly basis in addition to the standard price.

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Newsweek Showcase Advertising Contacts

Kuala Lumpur,
Malaysia
Tel: +603 2166 6650
Fax:+603 2166 6651
E-mail: newsweekasia
@mongoosemedia.com

London,
UK
Tel: +44 (0) 207 306 0312
Fax: +44 (0) 207 306 0310
E-mail: newsweekeurope
@mongoosemedia.com

New York,
USA
Tel:+1 (212) 968-0196
Fax:+1 (212) 968-0539
E-mail: newsweekamerica
@mongoosemedia.com

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Last Updated 19th Mar 2005

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