Tumaro’s Gourmet Flavored Tortilla
Tumaro’s Gourmet Tortillas Voted Best in the United States!
(Los Angeles) Tumaro’s, maker of the nation’s best-selling flavored tortillas, also has the best tortilla, according to a recent competition held by Men’s Health magazine, the leading publication in its category.
The magazine’s 2003 award for best tortilla went to Tumaro’s Honey Wheat. An esteemed panel of top nutritional experts reviewed products based on both nutritional composition and flavor. The evaluation included 125 food items across a wide variety of product categories. Other honorees included leading national brands such as Kraft, Dole, Stouffers, Quaker, Hormel, Tropicana and Healthy Choice.
“Our goal, from the moment we first created all of our tortilla flavors, was a perfect blend of superior nutritional value and gourmet flavor, so we are honored to be recognized by Men’s Health for that exact combination,” said Herman Jacobs, president of Los Angeles-based Tumaro’s, Inc.
The company is the nation’s leading seller of flavored tortillas. In addition to its Honey Wheat, both 8-inch and 10-inch RETAIL wrap sizes are sold in flavors including Jalapeno & Cilantro, Chipotle Chili & Peppers, Sun-Dried Tomato & Basil, Garden Spinach & Vegetables, Pesto & Garlic, and Premium White. Tortillas are made with organic ingredients (89% - 93%), with pesticide-free flour, contain no lard or cholesterol, are low-fat and are approved by the American Heart Association. They are also Kosher.
Tumaro’s was also recently awarded “Best in Show” for their non-preservative Foodservice line of tortillas, from the American Vegetarian Association. Previously, Tumaro’s Gourmet Tortillas won The American Taste Award of Excellence from the American Tasting Institute. Tumaro’s offer 8, 10 and 12-13 inch wrap sizes in their Foodservice line of the 17 foodservice flavors it offers, the most popular are Sun-Dried Tomato & Basil, Garden Spinach & Vegetables, Honey Wheat, Pesto & Roasted Garlic, and Premium White Flour. We also offer 10 inch Dessert Wraps in the popular flavors of Apple-Cinnamon, Chocolate, Pineapple-Banana and Blueberry. All of Tumaro’s foodservice tortillas have a 45-day shelf life and contain no lard or cholesterol and they are Kosher. All of our 10-inch tortillas are low fat and come in stay-fresh, zip lock bags.
Tortillas trail only white bread as America’s most popular bread item, according to the biennial State of the Tortilla Industry Survey, conducted by Apex Research and recently released by the Tortilla Industry Association.
Tortillas comprise 32% of the sales of the U.S. bread industry and trail white bread sales by only 2%, according to the survey. Tortilla popularity far surpasses that of items such as bagels, rolls and whole-wheat products.
U.S. sales of tortillas reached $5.2 billion in 2002, with sales expanding 9 % in just the last two years. Experts estimate sales will reach $6 billion by 2004.