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Newsweek Advertising Information Resource

Questions

  1. Who is Mongoose Atlantic?
     
  2. What editions of Newsweek can I advertise in?
     
  3. What are Showcase sections?
     
  4. What have previous Showcase sections looked like?
     
  5. When is the next Showcase going to be offered?
     
  6. What are the future Showcase themes?
     
  7. What are the prices and ad specifications?
     
  8. How can I use my editorial?
     
  9. How do I make a booking?
     
  10. What is Newsweek Marketplace?
     
  11. What is the pre payment policy, how does it work and why is it necessary and who do I contact concerning payment?
     
  12. How can I submit ideas for future Showcases?
     
  13. What are the contract terms and conditions?

Answers

1. Mongoose Atlantic Inc is the U.S. office of Mongoose Media. Mongoose is exclusively employed by Newsweek magazine to run their ‘Showcase’, ‘Marketplace’ and ‘Classified’ pages. For more information on Mongoose the company, go to www.mongoosemedia.com

 

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2. The following editions are on offer:

Top 20

This edition is the largest circulation that Showcase/Marketplace sections are offered in.

  • Circulation and readership – 1.64 million / 10.3 million

  • Distribution – The Top 20 Largest Metro areas across the US:

New York Detroit Pittsburgh
Los Angeles Houston Miami
San Francisco Atlanta Phoenix
Chicago Seattle Denver
Philadelphia Cleveland St. Louis
Boston Dallas/Fort Worth Baltimore
Washington D.C. Minnesota / St. Paul

Top 10 metro circulation includes subscribers and newsstand readers, metro areas 11-20 just subscribers.

Newsweek Woman

‘Newsweek Woman’ is uniquely targeted at today's affluent, influential and sophisticated women. This edition is unique in that it offers minimal cross over readership with other women's magazines.

Newsweek Fifty Plus

Newsweek Fifty Plus targets one of America's most vital growth markets, and one with enormous spending power. It delivers 750,000 individual subscribers age 50 or older identified by a database match.

Newsweek Business Plus

Newsweek Business Plus provides advertisers with a uniquely targeted edition specially designed to reach key decision-makers. Newsweek Business Plus includes high-income professional and managerial subscribers who are questionnaire-qualified based on job title and income; or unduplicated subscribers in the top ranking zip codes, with a high incidence of professionals/managers and upper-income households.

Newsweek Families

Reaching over 4.8 million affluent, educated Americans who spend money on themselves and their children, Newsweek Families is an unparalleled vehicle to target this core group of consumers.

Newsweek Homeowners

This demographic edition delivers the highly motivated and acquisitive market of owners of single-family homes. Home owners are matched to Newsweek's subscriber list to identify the most desirable prospects.

Newsweek Latin America

Individual State Editions

Individual Metro Editions

 

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3. Newsweek Showcase sections are semi display advertising pages with advertiser editorial. They are aimed at providing an interesting and informative information resource for Newsweek readers as well as a flexible high profile and effective advertising medium for institutions and companies across the US. Showcase sections are unique in that they offer advertisers editorial opportunities to accompany their advertising. Click here to find out how to use your editorial space. Showcase sections typically appear in the middle third of the magazine and can be identified by their unique theme-specific headings and page borders.

Click here to see examples of past Showcase sections

Click here to see advertising rates and formats

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4. Please click below to see examples of past Showcase sections. These files are in pdf format and will open in your browser if you have Acrobat 4.0 or above installed.

 

Showcase

Low Resolution View

Aviation Showcase
Franchise Showcase
50+ - Retirement Showcase
Woman - Health Showcase
Top 20 - Distance Learning Showcase
Law Schools Showcase
Woman Health - Health Showcase
Connecticut edition - Hospital Showcase
Teacher Training Showcase

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6. Showcase Themes And Their Dates.

Newsweek Top 20 Metro
Newsweek
Woman
Newsweek
Fifty Plus
Newsweek
Business Plus
Newsweek
Family
Newsweek
Homeowners
Newsweek
Latin America
Newsweek
State
Newsweek
Metro Editions

Newsweek Top 20 Metro Edition Dates

Cover Date Showcase Theme Closing Date
(space)
26-Apr-2004 MBA / Law / Marketplace 03-Apr-2004
24-May-2004 Distance Learning / Teacher Training / Marketplace 01-May-2004
21-Jun-2004 Health / Marketplace 29-May-2004
19-Jul-2004 Travel / Marketplace 26-Jun-2004
16-Aug-2004 General Education / Marketplace 24-Jul-2004
13-Sep-2004 Distance Learning / Marketplace 21-Aug-2004
11-Oct-2004 MBA / Law / Marketplace 18-Sep-2004
08-Nov-2004 Distance Learning / Teacher Training / Marketplace 16-Oct-2004
06-Dec-2004 Marketplace 13-Nov-2004

View Advertising Prices and Ad specifications

Newsweek Woman Edition Dates

Cover Date Showcase Theme Deadline
Space
Deadline
Materials
26-Apr-2004 Recruitment / Marketplace 03-Apr 10-Apr
24-May-2004 Spa/Marketplace / Books 01-May 08-May
21-Jun-2004 Health / Marketplace 29-May 05-Jun
19-Jul-2004 Marketplace 26-Jun 02-Jul
16-Aug-2004 Marketplace 24-Jul 31-Jul
13-Sep-2004 Health Showcase (Special Editorial Section In September ~ Health For Life: Mind & Body) 21-Aug 28-Aug
11-Oct-2004 Breast Cancer Awareness Month 18-Sep 25-Sep
08-Nov-2004 Education / Marketplace 16-Oct 23-Oct
06-Dec-2004 Health Showcase* (Special Editorial Section In December ~ Health For Life: Annual Guide)
*
Outside Edit, no editorial
13-Nov 20-Nov

View Advertising Prices and Ad specifications

Newsweek Fifty Plus Edition Dates

Cover Date Showcase Theme Deadline
17-May-2004 Travel / Franchise / General / New State Retirement 19-Apr
14-Jun-2004 Recruitment / Northeast Retirement 17-May
12-Jul-2004 General Retirement 14-Jun
09-Aug-2004 General Retirement 12-Jul
06-Sep-2004 Travel / General Retirement 09-Aug
04-Oct-2004 Health / Carolina's Retirement 06-Sep
01-Nov-2004 Franchise / General Retirement 04-Oct
29-Nov-2004 Southwest Retirement 01-Nov
27-Dec-2004 Travel / Arizona & California Retirement 29-Nov

View Advertising Prices and Ad specifications

Newsweek Business Plus Edition

Cover Date Showcase Theme Closing Date
TBA TBA -

View Advertising Prices and Ad specifications

Newsweek Family Edition

Cover Date Showcase Theme Deadline
Space
Deadline
Materials
23-Aug-2004 Schools & Camps (Special Editorial ~ How To Get Into College Guide) 26-Jul 02-Aug

View Advertising Prices and Ad specifications

 

Newsweek Homeowners Edition

Cover Date Showcase Theme Closing Date
TBA TBA -

View Advertising Prices and Ad specifications

 

Newsweek Latin America Edition Dates

Cover Date Showcase Theme Closing Date
26-Apr-2004 MBA 15-Apr-2004
13-Sep-2004 MBA 23-Aug-2004
11-Oct-2004 MBA 20-Sep-2004

View Advertising Prices and Ad specifications

Newsweek State Edition Dates

All State Metro editions are offered on a monthly basis. An advertiser would need to run a full page when there is not a "Showcase" running in a specific edition. Please note that there will be a variety of "Showcases" throughout the year besides the ones displayed. Please ask your sales rep for future "Showcase" Themes.

Cover Date Region Showcase Theme Closing Date
05-Apr-2004 WI
IL
Oregon
Arizona
- -
03-May-2004 Washington
NJ
CT
RI
Colorado
Health
-
-
31-May-2004 Florida
Ohio
Tennessee
- -
28-Jun-2004 Texas
PA
VA
- -
26-Jul-2004 NJ
CT
Minnesota
Georgia
- -
23-Aug-2004 Washington
Florida
Ohio
Michigan
Health
-
-
20-Sep-2004 NJ
CT
WI
Missouri
- -
18-Oct-2004 Florida
Ohio
IL
VA
Arizona
- -
15-Nov-2004 Washington
NJ
CT
Texas
Indiana
Colorado
Health
-
-
13-Dec-2004 Florida
Ohio
PA
- -

View Advertising Prices and Ad specifications

Newsweek Metro Edition Dates

All Metro editions are offered on a monthly basis. An advertiser would need to run a full page when there is not a "Showcase" running in a specific edition. Please note that there will be a variety of "Showcases" throughout the year besides the ones displayed. Please ask your sales rep for future "Showcase" Themes.

Cover Date Edition  Showcase Theme Closing Date
(space)
29-Mar-2004 New York
DC
Chicago
Philadelphia
- 05-Mar-2004
26-Apr-2004 Atlanta
Dallas
Houston
Phoenix
New York
DC
LA
Detroit
Pittsburgh
- 02-Apr-2004
24-May-2004 New York
DC
Atlanta
Minn./St. Paul
- 01-May-2004
21-Jun-2004 Seattle
New York
Houston
LA
Miami
San Diego
Health
-
28-May-2004
19-Jul-2004 New York
Chicago
Philadelphia
St. Louis
- 25-Jun-2004
16-Aug-2004 New York
LA
Miami
DC
Phoenix
- 23-Jul-2004
23-Aug-2004 New York
LA
Chicago
DC
San Francisco
Private Schools 30-Jul-2004
13-Sep-2004 Seattle
New York
Minn./St.Paul
Houston
DC
Health for Life
-
20-Aug-2004
11-Oct-2004 New York
Atlanta
DC
LA
Miami
- 17-Sep-2004
08-Nov-2004 New York
Miami
DC
Chicago
Detroit
- 15-Oct-2004
06-Dec-2004 Seattle
New York
LA
Philadelphia
Phoenix
DC
Health for Life
-
12-Nov-2004

View Advertising Prices and Ad specifications

7. Advertising prices and Ad specifications:

Advertising PricingMatrix
Editorial Allowance in Addition to Ad
Advertisement Specifications (sizes)
Acceptable Artwork formats
Acceptable Artwork Transportation

 

Please note that if an ad is placed in one of our showcases, an editorial may be added to the showcase feature in addition to the advert at no extra cost (please see the allocation table below the Pricing Matrix for details).

Pricing
Matrix*
1/32nd 1/16th 1/8th 1/4 1/2 Full Page
Homeowners $1,295 $2,150 $3,950 $7,500 $14,500 $25,000
Family $695 $1,325 $2,575 $4,950 $9,495 $18,495
Woman
Marketplace
$920 $1,750 $3,380 $6,450 $12,628 $20,950
Woman
Showcase
N/A N/A $4,280 $8,380 $15,280 $20,950
Fifty Plus
Marketplace
$1,200 $2,150 $3,950 $6,500 $11,950 $22,250
Fifty Plus
Showcase
N/A N/A $5,150 $9,000 $15,750 $22,250
Top 20 or Business Plus
Marketplace
$1,650 $3,100 $6,050 $11,750 $22,250 $38,500
Top 20 or Business Plus
Showcase
N/A N/A $7,690 $14,790 $26,750 $38,500
Latin America $625 $950 $1,625 $2,900 $5,200 $9,500

Metro/State
Circulation (000s)
1/8th 1/4 1/2 Full Page
0-100 $1,450 $2,450 $3,950 $7,500
100-150 $1,795 $3,200 $5,950 $10,400
151-200 $1,950 $3,495 $6,495 $11,500
201-300 $2,495 $3,950 $7,250 $13,500
301 Plus $2,995 $5,495 $9,495 $18,000

* 

  • All prices net.

  • Prices are black and white rate.

  • Spot color add 10%.

  • Four color add 20%.

 

Editorial allowance (Max)

Ad Size 1/8th 1/4 1/2 Full Page
Allowance 100 words 150 words 200 words 300 words

 

 

Newsweek Marketplace Advertisement Specifications

 

Advertisement Size Width (inches) Height (inches)
1 Full Page 7 1/4 9 1/4
1/2 of a Page Vertical 3 1/2 9 1/4
1/2 of a Page Landscape 7 1/4 4 9/16
1/4th of a Page Portrait 3 1/2 4 9/16
1/8th of a Page Landscape 3 1/2 2 1/4
3/32nds of a Page Vertical 1 3/4 3 7/16
3/32nds of a Page Horizontal 5 3/8 1 1/16
1/16th of a Page Vertical 1 3/4 2 1/4
1/16th of a Page Landscape 3 1/2 1 1/16
1/32nd of a Page 1 3/4 1 1/16

 

Acceptable Formats

Note: All files sent must be Macintosh compatible, with Type 2 and higher fonts only.

Quark 3.3-4.0
All graphics must be sent as CMYK Tiff (.tif) or EPS (.eps) files at a resolution of 300dpi, with all fonts (Type 2 or higher) included.

Adobe Illustrator '88 to 8.0
Format must be saved as an Illustrator EPS (.eps), must supply fonts (Type 2 or higher) or convert to outlines.

Adobe Photoshop Tiff or EPS
Photoshop format must be saved as CMYK at a resolution of 300dpi.

Freehand, Pagemaker, Corel Draw
The above formats can only be accepted as an EPS (.eps) with all fonts (Type 2 or higher) supplied.

PDF
.PDF file saved at a resolution of 600 dpi

 

Acceptable Artwork Transportation

Zip Disc (100mb formatted for Mac), SyQuest (SyQuest 44 or 88mb) CD Rom, and Email (compressed using Stuffit or Winzip not to exceed 15mb). Email Address:

 

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8. Showcase’s offer advertisers editorial to increase the impact and effectiveness of the advertiser’s message. The is most commonly used to elaborate on the message of the accompanying ad, draw attention to the unique selling points of the advertised product or service, give some company background information, or even as a space for satisfied customer editorials. Newsweek retains full editorial control over all submissions and reserves the right to edit the submissions for content and length whenever deemed necessary. Newsweek is not obliged to inform the advertiser if changes have to be made to editorial submissions.

 

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9. To reserve advertising space, contact the appropriate account executive from the list below.

Top 20 Edition
Edgar Hernandez 
212-968-0196 ext. 206

Molly Blanton
212-968-0196 ext. 205
[email protected]

Woman Edition
Heather Elbaum
212-968-0196 ext. 209

[email protected]

Fifty Plus
Lisa Piccuirro
212-968-0196 ext. 281

Heather Elbaum
212-968-0196 ext. 209

[email protected]

Metro & State Editions
Lauren Pagano
212-968-0196 ext. 211

Brian Vrabel
212-968-0196 ext. 284

Latin American Edition
Marco Symonds
212-968-0196 ext. 212

Web Directory
Edgar Hernandez 
212-968-0196 ext. 206

Accounts and Production Inquiries
212-968-0196 ext. 215

[email protected]

Jill Amato
212-968-0196 ext.285

General Information Address:
61 Broadway
Suite 3024
New York
NY 10006

T 212-968-0196

F 212-968-0539

E

 

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10. Newsweek Marketplace sections are designed as a forum for general non themed direct response ads. They differ from the Showcase pages in that editorial is not offered and the pages have a silver grey background. Click below for examples of Marketplace pages.

Marketplace

Low Resolution View
(smaller file size)

Marketplace Section - Fifty Plus Edition - October 2002
Marketplace Section - Family Edition - September 2002

 

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11. The Prepayment policy is a uniform, across the board policy that we apply to every advertiser. Ads can only be run when the confirmation form and payment has been received. Payment must be received by edition closing date for the ad to run. Payment can be made by credit card, check or bank transfer. Pre payment is necessary because of the large volume of new advertisers we process on weekly basis.

For further information please email or call 212 968 0196 ext 215.

 

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13. NEWSWEEK MARKETPLACE & SHOWCASE:
 CONTRACT TERMS AND CONDITIONS

GENERAL CONDITIONS:
All orders are accepted subject to the following terms and provisions and will be executed to the best of the ability of Mongoose Atlantic Inc. which is the representative firm representing Newsweek “The Publisher” on their Marketplace / Showcase section. These conditions contain the entire and complete agreement among Mongoose Atlantic Inc., the advertiser, and the agency. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with this document or the Publisher’s policies shall be binding on the Publisher. Orders that contain rates that vary from the original rate shall be binding on the Publisher and may be inserted and charged at the actual schedule of rates set forth herein. Mongoose Atlantic Inc. shall be subject to no liability whatsoever for any failure to print, publish or circulate all of or any part of any issue or issues or otherwise fulfil an order because of accidents, fires, strikes, work stoppages, national emergencies, war (declared or undeclared) or other circumstances, whether of like or different nature, which are beyond Mongoose Atlantic Inc.’s control. Advertiser and its agency shall be jointly and severally liable for charges for all insertion orders, and for any additional charges incurred by Mongoose arising out of advertiser’s and/or agency’s failure to deliver furnished inserts or artwork pursuant to Mongoose’s specifications. If Mongoose Atlantic Inc. is unable to publish the furnished inserts as a result of such failure to comply, advertiser and agency shall remain liable for the space cost of such insert. In the event that any provision of this rate card shall is held by a court of competent jurisdiction to be invalid, illegal, or otherwise unenforceable. The validity, legality and enforceability of the remaining provisions shall in no way be affected or impaired thereby. This rate card shall be governed and construed in accordance with the laws of the State of New York without regard to its principles regarding conflicts of laws.

INSERTION/CONFIRMATION ORDERS:
Insertion and Confirmation orders shall be binding after closing on advertisers and agencies placing orders after 5:00 p.m. (Eastern Time) on the relevant closing date; no cancellations are accepted after closing dates. Mongoose Atlantic Inc. disclaims all responsibility for copy changes made after closing dates without written agreement from Mongoose Atlantic Inc..

FURNISHED INSERTS:
Mongoose Atlantic Inc. is not responsible for the errors or omissions in, or the production quality of, furnished inserts. Advertiser and/or agency shall be responsible for any additional charges incurred by the Publisher arising out of the advertiser’s and/or agency’s failure to deliver furnished inserts pursuant to the Publisher’s specifications.

COPY ACCEPTANCE:
Mongoose Atlantic Inc. reserves the unrestricted right to reject or cancel any advertising at any time. Mongoose Atlantic Inc. shall be subject to no liability whatsoever for its rejection or cancellation of any advertisement. Advertisements simulating Newsweek editorial matter in appearance or style, that are not immediately identifiable as advertisements, are not acceptable. Newsweek/Mongoose Atlantic Inc. reserves the unrestricted right to require any advertising matter to be labelled “advertisement” if Newsweek/Mongoose Atlantic Inc. deems it advisable. Newsweek/Mongoose Atlantic Inc retains editorial control over all submissions and reserves the right to alter or exclude advertiser text if the content is deemed unsuitable.

ADVERTISING RESPONSIBILITY:
All advertisements are accepted and published on the joint and several representation of the agency and the advertiser that they are each authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and the agency jointly and severally, shall unconditionally indemnify and save Newsweek/Mongoose Atlantic Inc., its parent and their directors, officers, agents and employees harmless from and against any and all loss, liability and expense (including reasonable attorney’s fees) suffered or incurred by the reason of any claims, proceedings or suits for libel, violation of right of privacy. Plagiarism, copyright infringement or any other claims or suits based on the contents or subject matter of such advertisements. The advertiser and agency shall provide Newsweek/Mongoose Atlantic Inc. with all assistance requested by Newsweek/Mongoose Atlantic Inc. and otherwise cooperate with Newsweek/Mongoose Atlantic Inc. in connection with the defense of any of the foregoing claims, proceedings, or suits. Newsweek/Mongoose Atlantic Inc. shall have sole authority to (I) choose outside counsel to defend any claim, suit, or proceeding and (ii) control and manage such outside counsel, the litigation and any settlement. Neither the advertiser nor its agency may settle any lawsuits relating to any advertisement without the prior written consent of Newsweek/Mongoose Atlantic Inc. The liability of Newsweek/Mongoose Atlantic Inc. for any act, error, or omission for which it may be held legally responsible shall not exceed the cost of the space ordered or occupied by the advertisement that is the basis of Newsweek’s/Mongoose Atlantic Inc.’s liability. Newsweek/Mongoose Atlantic Inc. shall not in any event be liable for consequential damages, including lost income or profits. Newsweek/Mongoose Atlantic Inc. disclaims responsibility for errors in key numbers or the type set by Newsweek/Mongoose Atlantic Inc.

OMISSION OF INSERTION:
Unintentional or inadvertent failure by Newsweek to print, publish or circulate advertising matter invalidates the insertion order for such matter, but shall not constitute a breach of contract or affect any earned discount.

PROOF OF INSERTION:
One copy of each issue containing a Marketplace / Showcase advertisement shall be supplied with invoice.

CONTRACT YEAR:
A contract year is a maximum of 52 consecutive weeks. Advertising must be inserted within a 52 consecutive week period to earn volume discounts. Cancellations of any portion of a contract automatically nullifies any rate protection. If a space discount has been deducted in paying prior insertions on a cancelled contract. The advertiser and agency shall reimburse Newsweek/Mongoose Atlantic Inc. for any difference between the rate paid and the rate earned.

FIXED POSITIONING:
All advertising position clauses shall be treated as requests. All restrictions including, without limitation, positioning, separations, facing editorial adjacencies or other stipulations are at sole discretion of Newsweek/Mongoose Atlantic Inc..

UNAUTHORIZED USE OF NEWSWEEK’S NAME:
In consideration of the review for acceptance of any advertising for publication, the agency and advertiser shall not and each agrees not to make any promotional or merchandising references to Newsweek/Mongoose Atlantic Inc. without the prior written permission of Newsweek/Mongoose Atlantic Inc. for each such use.

RATE CHANGES:
Newsweek/Mongoose Atlantic Inc. reserves the right to change its advertising rates at any time. Announcements of any changes in rates shall be made at least four weeks in advance of the issue date of the first issue to be affected by such new rates.

QUOTED RATES:
Official advertising rates for Newsweek International’s Atlantic, Asia and Latin American Editions are quoted in US dollars. If changes in the international money markets substantially affect the value of the US dollar, the Publisher may adjust advertising rates for any issue not yet published.

DISTRIBUTION MARGIN:
A 5% margin shall be allowed in the circulation and distribution of all less-than-national editions as well as for split runs, insert cards and other special units.

PUBLICATION (ISSUE) DATES:
Copies on sale one week prior to issue date.

CANCELLATION POLICY:
Advertisements must be cancelled in writing five weeks before edition date, otherwise the full advertisement rate will be due. A series of advertisements that are cancelled before the final insertion will be liable to pay an additional charge based on the discount the advertiser when signing up for a number of insertions.

INVOICING/PAYMENTS:
All advertisers will be invoiced in US dollars. Invoices are rendered on the Monday coinciding with the publications date, and are payable on the due date indicated by the invoice. Ad delinquency charge of 1.5 percent per month (but not more than the lawful maximum may be made on any amount outstanding beyond the due date indicated on the invoice. Any credits earned must be taken within 12 months of Newsweek/Mongoose Atlantic Inc.’s notification.

CURRENCY:
Payments should be made in US dollars.

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