Showcase Home How To Advertise FAQ


Some say “Tomato”, but those in the know say Lyc-O-Mato®

By Lorri Danzig

The fact that fruits and vegetables play an important role in the prevention of degenerative diseases has fueled interest in the health benefits of a staple of American salads and sandwiches: the red ripe tomato. This familiar fruit contains a variety of health benefiting phytonutrients, including super antioxidant cell protectors such as carotenoids: lycopene, beta-carotene, phytoene, phytofluene and tocopherols.

Antioxidants, like lycopene, "neutralize", oxygen free radical molecules. These molecules are highly reactive by-products of bio-chemical reactions that occur both as a part of normal cell metabolism and when our bodies are exposed to smoking, pollution and other damaging environmental influences. As long as we are alive, eating and breathing, our bodies will have to contend with free radicals and will utilize antioxidants to help reduce their impact on the structure and function of cell membranes, DNA and proteins. A diet rich in carotenoids and tocopherols supports the body’s antioxidant system as it helps protect our cells from free radical attack.

Epidemiological studies have demonstrated the beneficial health effects of tomatoes, tomato products and tomato phytonutrients. Many of these benefits have been attributed to the antioxidant activity of the carotenoids (lycopene, beta-carotene, phytoene, phytofluene) and tocopherols (vitamin E) that occur naturally in tomatoes and tomato extract. Lycopene, working together with the other phytonutrients in the tomato, helps to promote prostate health and to provide benefits to cardiovascular, skin and eye health. All this goodness wrapped up in the tomato is great news for the many Americans who are focusing on diet as an effective means for maintaining good health. Eating right, however, is not always easy. Tomato lycopene supplements can provide a good, healthy, natural alternative to consuming tomatoes on a daily basis.

Trusted products like Rexall Tomato Lycopene deliver 10 mg of LYC-O-MATO® tomato lycopene - the equivalent of three medium-sized red tomatoes in each serving. LYC-O-MATO® a product of LycoRed Natural Products Industries, Ltd. of Beer Sheva, Israel is an all natural standardized tomato extract produced from tomatoes selected for their naturally high levels of lycopene. A patented state-of-the-art production process yields a high quality extract rich in active tomato phytonutrients that work together, providing benefits not available from products containing synthetic lycopene alone. This combination of processing and dispersion in tomato oil contributes to the high bioavailability of this form of supplemental lycopene.

LYC-O-MATO® is the tomato extract of choice for people seeking a full spectrum supplement including lycopene with other carotenoids and tocopherols. LYC-O-MATO® on the label as a source of lycopene brings assurance of an all natural, raw material containing a full complement of important tomato phytonutrients.

Scientific research and other valuable information on tomato lycopene can be found on the web at A free health benefits brochure is available by calling toll-free 1-866-LYCOMATO.

For more information on Rexall Tomato Lycopene please visit or call toll-free the Rexall Nutritionist at 888-2Rexall.

Newsweek Advertising Contacts

Kuala Lumpur,
E-mail: newsweekasia
E-mail: newsweekeurope
New York,
E-mail: newsweekamerica