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GNC Franchising

GNC Franchising

GNC is the world's largest specialty retailer devoted solely to manufacturing and selling vitamins and nutritional supplements. We have nearly 5,000 company-owned and franchised retail stores located in all 50 states, Puerto Rico and 32 foreign markets.

GNC's exceptional growth and success rates can be traced back to one man's dream. In 1935, David Shakarian opened a little health food store in Pittsburgh, PA., called Lackzoom, which specialized in healthy foods like yogurt, honey, grains and "health sandwiches."

His idea quickly caught on. With a half-dozen Pittsburgh stores operating by the 1960s, Shakarian decided to open locations in other states and changed the company name to General Nutrition Centers. Soon after, GNC began producing its own vitamin and mineral supplements.

Today, GNC maintains its commitment to quality by rigorously testing and producing more than 1,000 cutting-edge products at one of the biggest, most modern vitamin and supplement manufacturing facilities in the United States.

When you franchise a GNC, our name becomes your name. And our reputation becomes yours as well.

GNC store

As a GNC franchise operator, you are strategically positioned to reap the benefits of GNC's established brand name, loyal customer following and proven business practices. Plus, GNC:

  • Maintains a contemporary retail format that offers growth into new product categories.

  • Ensures quality service, provided by well-trained, knowledgeable personnel.

  • Has established a solid reputation among consumers as a credible source of self-care information.

Most of all, the GNC franchise opportunity offers you the knowledge and skills we've acquired throughout our nearly 70-year history.

Start-up Assistance

  • Financial. Direct financing and low down payment.

  • Real Estate. Site selection assistance and lease negotiation.

  • Construction. Computer-aided drafting and store design and sourcing of high-quality, low-cost fixtures.

  • Point-of-Sale Cash Register System. Inventory tracking, sales records, reordering and day-to-day accounting assistance.

Opening Support

  • Grand Opening. Partial company match on your grand-opening investment for new stores.

  • Training. Comprehensive three-phase training program, including in-store and classroom training.

  • Field Support. A field representative works with you in your store throughout your opening week.

On-Going Support

  • Accessible Resources. Business specialists in our Franchise Support Centers can be reached through the company's franchisee-exclusive intranet system and/or toll-free telephone lines. GNC also provides regular in-store field consultations.

  • Training. GNC franchisees receive regularly updated comprehensive operations, product, sales and customer-service training materials.

  • Communications. GNC holds annual meetings with Franchise Operators throughout the country, meets frequently with representatives of a franchisee-elected National Advisory Council, holds a company-subsidized annual franchise convention and regularly distributes franchise publications.

  • Electronic Communications. A unique electronic support information system was designed exclusively for franchisees; it offers online access to breaking corporate news, operations information, wholesale promotions, product information, camera-ready local marketing ads that can be customized and printed, and online communication with GNC franchise-support personnel.

  • Marketing. Franchisees benefit from multi-million dollar national advertising and PR campaigns, local marketing materials and programs.

  • Discount Business Programs. GNC offers franchisees business insurance, health insurance, retirement plans, long-distance and communications services and more.

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Last Updated 30th Aug 2005

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